Disney was one of the most aggressive corporate actors in waging the culture war.
But November 5 represented a sea change in American politics.
And Disney waived the white flag of surrender in this fight with Donald Trump.
Disney realizes woke is a losing strategy
Disney’s most flagrant move in the culture war was when then-CEO Bob Chapek demanded Florida kill legislation that banned activists from using classrooms to recruit children in grades k-3 into transgenderism.
Suddenly parents began realizing the amount of homosexual and transgender propaganda in Disney content.
But the election of Donald Trump was a complete repudiation of the woke mindset the Left tried to impose on America from movies, to academics, to sports to media.
Disney got the message loud and clear.
Pixar’s debut animated series Win or Lose removed a storyline about a transgender character.
Disney told Fox News it made the move because this topic is one best reserved for parents to discuss with their children.
“When it comes to animated content for a younger audience, we recognize that many parents would prefer to discuss certain subjects with their children on their own terms and timeline,” a Disney spokesman said in a statement to Fox News.
But it’s impossible to believe Disney would have taken such a step if Kamala Harris had won on November 5.
Donald Trump made Kamala supporting taxpayer-funded transgender surgeries for prisoners a centerpiece of his campaign.
And Disney took notice.
Disney bends the knee
Total & complete victory for @GovRonDeSantis over @disney. Woke Disney bends the knee, removes trans character from animated series says they recognize parents would “prefer to discuss certain subjects on their own terms and timeline.” This is what the Florida law said! Huge win. pic.twitter.com/f4ZgPaLjWo
— Clay Travis (@ClayTravis) December 18, 2024
“Disney provides a product: entertainment,” former director at the Weinberg Center for Corporate Governance at the University of Delaware, Charles Elson, said in an interview with the Los Angeles Times. “It shouldn’t be about politics.”
Elson explained that Disney’s retreat from politics was every bit the political statement that their entrance in the culture wars was.
“When you get into politics, you are making a statement,” Elson added. “And when you get out, that also becomes a statement.”
Disney quickly realized in the wake of Donald Trump’s win that going woke means going broke.
“You don’t want to get in a fight with the head of a government that regulates you,” Elson continued. “Politics is bad for business.”
Disney’s current CEO Bob Iger could tell which way the wind was blowing earlier this year when he said it was time for the House of Mouse to extract itself from the culture wars.
“I think the noise is sort of quieted down. I’ve been preaching this for a long time at the company before I left and since I came back then our number one goal is to entertain,” Iger declared.
“The bottom line is that infusing messaging as a sort of a number one priority in our films and TV shows is not what we’re up to. They need to be entertaining, and where the Disney company can have a positive impact on the world, whether it’s, you know, fostering acceptance and understanding of people of all different types, great,” Iger concluded.
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