The cultural shift underway since Donald Trump’s win on November 5 shows no sign of slowing down.
One of the most iconic American brands found that out.
And Disney admitted defeat to Donald Trump in this major fight.
Disney ends DEI
Disney was the standard bearer for woke corporations.
Since buying Star Wars, Disney’s penchant for race swapping characters and making every movie about an unstoppable female lead led South Park to lampoon Lucas Film studio chief Kathleen Kennedy.
Disney also fought Florida Governor Ron DeSantis’ legislation to prevent woke teachers from brainwashing young school children into transgenderism.
The House of Mouse was so woke that Trump mocked Disney when he honored former Marvel Entertainment Chairman Ike Perlmutter at Mar-a-Lago.
“Then he got out of Disney because they went woke,” Trump told the crowd. “He didn’t want woke Donald Duck, right?”
But now, even Disney can’t withstand the cultural backlash to woke ideology.
Disney ended its “Reimagine Tomorrow” program that many critics saw as a Trojan horse where Disney would slip anti-white racism, pro-transgender, and pro-homosexual propaganda into what was ostensibly programming aimed at children.
“The program was mentioned in the 2023 report, which defines the program as ‘the Company’s digital destination for amplifying underrepresented voices and features some of Disney’s DE&I commitments and actions,’” Fox Business reported.
Americans became aware of the dangers of the “Reimagine Tomorrow” program after videos leaked in 2022 following Disney’s attempt to kill Governor Desantis’ common sense bill to protect school children from woke ideologues attempting to sexualize them.
One of the videos of “Reimagine Tomorrow” caught a producer saying one show was her chance to brainwash children with a “not-at-all secret gay agenda.”
“I love Disney’s content, I grew up watching all the classics,” one of the videos captured executive producer Latoya Raveneau saying. “They have been a huge informative part of my life. But at the same time, I worked at small studios most of my career and I’ve heard things like they won’t let you show this in a Disney show, and I’m like okay.”
“So I was a little suss when I started. But then, my experience was bafflingly the opposite of what I had heard,” Raveneau added. “In my little pocket of Proud Family TVA, the showrunners were super welcoming. Meredith Roberts and our leadership over there has been so welcoming to my not-at-all secret gay agenda.”
Disney didn’t just drop DEI because it saw the light.
Keeping DEI meant inviting a host of federal investigations.
President Trump’s executive order mandated the Attorney General instruct the Justice Department’s Civil Rights Division to “investigate, eliminate, and penalize illegal DEI and DEIA preferences, mandates, policies, programs, and activities in the private sector and in educational institutions that receive federal funds.”
Disney is a for-profit company.
Court challenges are bad for the bottom line.
That means, in this new environment, DEI is bad for the bottom line.
So Disney shut down its DEI program.
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